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stranger things tasse
Skip itSoft demand (-78.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great209.54avg incumbent reviews — the moat a new listing must climb
Avg price
Great€21.00avg listing price — sweet spot $15–$100
Price range
Great€10.66–€55.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€59K€59K/yr · 117K searches
Growth
Bad-78.9%90-day search growth — must beat 0% to launch