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stollenbackform
Skip itSoft demand (-58.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good865.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.22avg listing price — sweet spot $15–$100
Price range
Okay€10.33–€17.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€114K€114K/yr · 112K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-58.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand