49
stövchen
Skip itSoft demand (-67.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Great487.85avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.73avg listing price — sweet spot $15–$100
Price range
Good€5.70–€24.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€130K€130K/yr · 563K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.4%90-day search growth — must beat 0% to launch