35
stick burner
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Review moat
Great181.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good€13.31avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay€8.10–€18.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad€14K€14K/yr · 52K searches
Growth
Bad-44.9%90-day search growth — must beat 0% to launch