43
stern ausstecher
Skip itPrices mostly outside the sweet spot ($3.67–$8.78) — this niche doesn't clear our bar today.
Review moat
Great113.06avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad€5.33avg listing price — sweet spot $15–$100
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Market size
Bad€27K€27K/yr · 54K searches
Price range
Bad€3.67–€8.78cheapest to priciest tracked listing — scored on the share inside $15–$100