47
stehpult
Skip itSoft demand (-32.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great€64.70avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Review moat
Good532.38avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Okay€12.67–€213.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€77K€77K/yr · 89K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
Signals High Price