48
steckigel
Skip itSoft demand (-44.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible49.1avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.87avg listing price — sweet spot $15–$100
Price range
Okay€4.25–€19.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€59K€59K/yr · 134K searches
Growth
Bad-44.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier