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staubwedel
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Great€1.2M€1.2M/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.91avg listing price — sweet spot $15–$100
Review moat
Okay2,671avg incumbent reviews — the moat a new listing must climb
Price range
Okay€4.31–€21.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.5%90-day search growth — must beat 0% to launch