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Skip itSoft demand (-45.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Review moat
Good1,221.02avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay€125K€125K/yr · 347K searches
Avg price
Bad€8.42avg listing price — sweet spot $15–$100
Price range
Bad€3.35–€17.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-45.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand