48
springform 26 cm rund
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great€16.82avg listing price — sweet spot $15–$100
Price range
Good€10.07–€26.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€642K€642K/yr · 426K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,769.81avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand