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springform 20 cm
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.78avg listing price — sweet spot $15–$100
Price range
Okay€6.67–€22.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€203K€203K/yr · 196K searches
Review moat
Okay2,948.18avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand