50
sofa überzug
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€19.36avg listing price — sweet spot $15–$100
Price range
Great€7.02–€39.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good866.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay€109K€109K/yr · 2.7M searches
Returns
Bad7.1%return rate — above 5% kills the launch gate
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale