49
sockenwolle
Skip itSoft demand (-55.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Price range
Good€2.99–€49.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good617.73avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.28avg listing price — sweet spot $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€156K€156K/yr · 1.1M searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-55.5%90-day search growth — must beat 0% to launch