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sock stop
Skip itSoft demand (-63.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Good635.05avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€8.51avg listing price — sweet spot $15–$100
Price range
Bad€5.45–€17.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€58K€58K/yr · 105K searches
Growth
Bad-63.1%90-day search growth — must beat 0% to launch
Signals Quality Gap