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Skip itSoft demand (-51.5% this quarter) — this niche doesn't clear our bar today.
Price range
Great€5.28–€83.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€17.76avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good996.43avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad€53K€53K/yr · 54K searches
Growth
Bad-51.5%90-day search growth — must beat 0% to launch