45
silikonform schale
Skip itSoft demand (-49.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Review moat
Great183.34avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€4.66–€20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.22avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€10K€10K/yr · 72K searches
Growth
Bad-49.8%90-day search growth — must beat 0% to launch