49
silikonform herz
Skip itSoft demand (-40.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Review moat
Incredible69.34avg incumbent reviews — the moat a new listing must climb
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Okay€4.22–€18.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€7.51avg listing price — sweet spot $15–$100
Market size
Bad€25K€25K/yr · 117K searches
Growth
Bad-40.3%90-day search growth — must beat 0% to launch