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Worth a lookShows low returns (0.2%), but soft demand (-31.5% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great€17.11avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good€2.50–€34.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,521.29avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay€192K€192K/yr · 100K searches
Growth
Bad-31.5%90-day search growth — must beat 0% to launch