60
sieb
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Great€900K€900K/yr · 1.6M searches
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good€3.39–€27.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,828.93avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.28avg listing price — sweet spot $15–$100
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand