51
sideboard schwarz
Worth a lookShows low returns (0.7%), but weak search conversion (0.1%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Review moat
Good586.37avg incumbent reviews — the moat a new listing must climb
Avg price
Good€116.96avg listing price — sweet spot $15–$100
Price range
Okay€23.43–€327.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
Market size
Bad€20K€20K/yr · 219K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale