38
sensory play
Skip itSoft demand (-52.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible€25.75avg listing price — sweet spot $15–$100
Price range
Great€6.89–€113.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,239.54avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€63K€63K/yr · 209K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.3%90-day search growth — must beat 0% to launch