67
seifenspender
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Market size
Great€1.5M€1.5M/yr · 4.1M searches
Price range
Great€5.83–€73.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Avg price
Great€15.06avg listing price — sweet spot $15–$100
Review moat
Good575.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.4%90-day search growth — must beat 0% to launch