51
seifenhalter magnet
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($75K/yr) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,717.18avg incumbent reviews — the moat a new listing must climb
Price range
Okay€4.70–€24.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.01avg listing price — sweet spot $15–$100
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Market size
Bad€75K€75K/yr · 201K searches
Signals No Dominant Brand