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schwimmkerzen
Worth a lookShows low returns (1.0%), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Growth
Good+46.7%90-day search growth — must beat 0% to launch
Price range
Okay€4.94–€24.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,060.2avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.13avg listing price — sweet spot $15–$100
Market size
Okay€154K€154K/yr · 221K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf