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schubladenmatte
Skip itSoft demand (-2.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good€12.83avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€4.70–€24.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,196.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay€132K€132K/yr · 343K searches
Growth
Bad-2.4%90-day search growth — must beat 0% to launch