52
schnitzholz
Worth a lookShows low returns (0.6%), but soft demand (-8.4% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great152.7avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good€11.98avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€5.95–€23.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€91K€91K/yr · 149K searches
Growth
Bad-8.4%90-day search growth — must beat 0% to launch