31
schneemann
Skip itSoft demand (-80.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good€14.31avg listing price — sweet spot $15–$100
Price range
Good€4.82–€29.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,747.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad€11K€11K/yr · 302K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-80.0%90-day search growth — must beat 0% to launch