53
schneebesen klein
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($2.82–$16.96) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,006.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€101K€101K/yr · 198K searches
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Avg price
Bad€6.48avg listing price — sweet spot $15–$100
Price range
Bad€2.82–€16.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand