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52

schminktisch schwarz

Worth a look

Shows low returns (1.2%), but weak search conversion (0.4%) keeps it on the watch list.

Market size 20Growth 7Conversion 5Competition 90Returns 91Price range 25Avg price 67Brand share 81Review moat 75Quality gap 84

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great25%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Great492.68

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€122.78

avg listing price — sweet spot $15–$100

Price range

Okay€13.09–€352.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€80K

€80K/yr · 155K searches

Growth

Bad-35.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

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