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schaumlöffel
Skip itSoft demand (-36.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good525.3avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.94avg listing price — sweet spot $15–$100
Market size
Okay€125K€125K/yr · 219K searches
Price range
Okay€4.14–€18.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.4%90-day search growth — must beat 0% to launch