47
schale schwarz
Skip itSoft demand (-41.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great€18.94avg listing price — sweet spot $15–$100
Review moat
Great318.61avg incumbent reviews — the moat a new listing must climb
Price range
Great€3.71–€117.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€46K€46K/yr · 114K searches
Growth
Bad-41.9%90-day search growth — must beat 0% to launch