39
schal fürs leben 2023
Skip itSoft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Okay1,963.84avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay€2.34–€23.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.41avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€7K€7K/yr · 79K searches
Growth
Bad-49.3%90-day search growth — must beat 0% to launch