45
sattelhocker
Skip itSoft demand (-19.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€64.37avg listing price — sweet spot $15–$100
Review moat
Good540.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good€23.29–€158.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Bad€74K€74K/yr · 84K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.4%90-day search growth — must beat 0% to launch