66
salatschüssel
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great€21.25avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 6% kills the launch gate
Price range
Great€6.25–€40.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€824K€824K/yr · 2.2M searches
Review moat
Good784.04avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale