46
salatbox to go
Skip itSoft demand (-35.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good€13.80avg listing price — sweet spot $15–$100
Price range
Good€6.57–€23.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,170.74avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€37K€37K/yr · 149K searches
Growth
Bad-35.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand