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Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Okay1,737.4avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.28avg listing price — sweet spot $15–$100
Market size
Okay€150K€150K/yr · 68K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay€6.92–€18.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf