25
sage nespresso
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great252avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay€149K€149K/yr · 26K searches
Avg price
Bad€363.41avg listing price — sweet spot $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad6.7%return rate — above 5% kills the launch gate
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€226.60–€478.84cheapest to priciest tracked listing — scored on the share inside $15–$100