56
rührschüssel
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great€18.36avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Great€7.68–€40.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€340K€340K/yr · 740K searches
Review moat
Good1,425.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand