Skip to content
56

rückenkissen

Worth a look

Shows a sweet-spot price point ($34.58 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 48Growth 10Conversion 8Competition 81Returns 69Price range 92Avg price 95Brand share 78Review moat 50Quality gap 78

Avg price

Incredible€34.58

avg listing price — sweet spot $15–$100

Price range

Great€12.21–€87.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Review moat

Good1,484.86

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€260K

€260K/yr · 1.2M searches

Growth

Bad-30.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Trend