37
rotes band
Skip itPrices mostly outside the sweet spot ($1.74–$9.23) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Great488avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Avg price
Bad€4.77avg listing price — sweet spot $15–$100
Market size
Bad€15K€15K/yr · 43K searches
Price range
Bad€1.74–€9.23cheapest to priciest tracked listing — scored on the share inside $15–$100