50
retro deko
Worth a lookShows no brand lock-in (top 5 brands take 20% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Brand share
Incredible20%top-5 brand share — no brand owns this niche
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great€20.89avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good755.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€4.51–€153.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€32K€32K/yr · 543K searches
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand