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Worth a lookShows searches that convert (19.7% search→purchase), but soft demand (-13.9% this quarter) keeps it on the watch list.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great€1.4M€1.4M/yr · 555K searches
Price range
Good€7.10–€34.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.78avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,090.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.9%90-day search growth — must beat 0% to launch