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puddingform
Skip itSoft demand (-48.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good521.81avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.55avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad€6.79–€17.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€31K€31K/yr · 75K searches
Growth
Bad-48.9%90-day search growth — must beat 0% to launch
Signals Out of Stock