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53

pouring medium

Worth a look

Shows low returns (0.4%), but soft demand (-33.1% this quarter) keeps it on the watch list.

Market size 29Growth 8Conversion 77Competition 60Returns 98Price range 67Avg price 80Brand share 58Review moat 34Quality gap 60

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great€16.99

avg listing price — sweet spot $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Price range

Good€5.89–€33.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,054.24

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€128K

€128K/yr · 100K searches

Growth

Bad-33.1%

90-day search growth — must beat 0% to launch

Search terms