48
pompons
Skip itSoft demand (-68.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great194.37avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay€125K€125K/yr · 463K searches
Avg price
Bad€6.90avg listing price — sweet spot $15–$100
Growth
Bad-68.2%90-day search growth — must beat 0% to launch
Price range
Bad€3.75–€11.66cheapest to priciest tracked listing — scored on the share inside $15–$100