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Worth a lookShows searches that convert (14.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Good+45.9%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good€6.50–€27.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,535.18avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.34avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€53K€53K/yr · 32K searches