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plotter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great€101.49avg listing price — sweet spot $15–$100
Review moat
Good924.27avg incumbent reviews — the moat a new listing must climb
Market size
Good€526K€526K/yr · 175K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€7.91–€180.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price