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platzdeckchen stoff
Skip itSoft demand (-38.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great€15.76avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good€6.11–€39.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good993.03avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad€28K€28K/yr · 175K searches
Growth
Bad-38.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand