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plastiklöffel
Worth a lookShows low returns (1.1%), but soft demand (-6.6% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great318.19avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay€2.65–€22.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€115K€115K/yr · 242K searches
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Avg price
Bad€8.07avg listing price — sweet spot $15–$100