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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 66Conversion 73Competition 17Returns 97Price range 78Avg price 86Brand share 12Review moat 70Quality gap 32

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great€19.54

avg listing price — sweet spot $15–$100

Price range

Great€5.75–€48.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good690.92

avg incumbent reviews — the moat a new listing must climb

Growth

Good+45.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€78K

€78K/yr · 59K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Search terms